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Finally, Sports Drink KitKat

July 10, 2009

When I was in Tokyo last week, I literally went into every single convenience store and grocery store that I walked past to try and find these damn things. 7-11? Nope. Lawson? Nope. Family Mart? Nope. Sunkus? Nope. Newdays? Nope. It wasn’t until I was getting ready to head back home that i walked past an AMPM. Sure enough, they had them! I proceeded to buy what little stock they had left.

Sports Drink KitKat

Sports Drink KitKat

When I first heard of these, I figured that they would taste like at least one of two things:

  • Citrus/Grapefruit in order to seem similar to Aquarius.
  • Somewhat salty in order to seem similar to Pocari Sweat.

It turns out I was right on both points, but only under certain conditions, but even with both of those accounted for, I never thought that they tasted like a real sports drink.

Outer and inner packaging.

Outer and inner packaging.

I first tried them out as soon as I bought them, and in the middle of summer, there was nothing I could do to prevent them from melting a little. I tried them again later after having put them in the fridge for a bit, and the flavor seems more “accurate” after being cooled down.

When it was kind of melty, it tasted more like white chocolate and yogurt with a little bit of saltiness as well. I was kind of disappointed, because I don’t recall any sports drinks that taste like yogurt, unless you want to count Protein Water.

After having chilled them, I noticed that they didn’t taste like the yogurt flavor I had remembered. Instead, they tasted more like lemon than anything else, and they still had a salty taste to them as well. I tried some of the recent Lemon Vinegar ones again just to compare, and while not as lemony, the sports drink ones still had enough of a flavor to jog my memory. I wanted to make sure that they didn’t just take the lemon vinegar ones and add salt to the mixture. As an added bonus, there were times when they reminded me of those little wafer cookies that usually come in vanilla/chocolate/strawberry assortments if you can imagine one with a slight lemon taste to it.

Unfortunately, these were anything but refreshing, and they don’t do any sort of electrolyte replenishing, but you would be silly to actually have these kind of expectations from a KitKat. They seem to simply be advertising a soccer program and not being marketed toward actual soccer players.

One comment

  1. Dude, what? That’s awesome. Do you want to do a Pocari Sweat factory tour before you leave?



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